150 of The Most Expensive Keywords on Google (By Industry)

150 of The Most Expensive Keywords on Google (By Industry) 

150 of The Most Expensive Keywords on Google (By Industry)

Wasim Miya Bhai Sellers

Updated: April 2023

You may have heard that Google Ads is a quick way to get ROI from search engine traffic. This is an appealing prospect, especially because Google runs on a PPC (pay per click) model where you only pay for traffic that actually makes it to your site. However, handing Google your money is a concerning prospect, especially if you’ve heard rumors that it can be cost-prohibitive if you’re bidding in a competitive space on some of the most expensive keywords. 

The best thing you can do for your strategy is understand exactly how Google Ads determines cost per click (CPC) on specific keywords, what makes certain keywords more expensive, and how you can build your ad budget in a way that actually gives you ROI.

How Does Google Ads Determine Keyword Costs?

Google has many different sources of revenue, but one of their most noticeable is the ads that appear next to search results for specific keywords. How much that keyword costs depends, in part, on how often people search for it — the more people search for a certain keyword, the more expensive it is.

Ad placement is determined by an action system. The combined impact of these two factors will determine if and where your ad is placed on the page when a user searches for your query:

The maximum bid you specify for the keyword

The Quality Score that Google has given your ad

These two factors will help Google determine your ad rank. In short, higher bids and higher quality ads win the best placements. 

Free Guide, Template & Planner: How to Use Google Ads for Business

If a user ends up clicking on your ad, Google determines the cost of that click using the following formula:

The ad rank of the person below you divided by your quality score plus $0.01.

With this in mind, as long as you have a solid keyword strategy and high-quality ads, you can win ad placements even over organizations that are spending more on Google Ads than you are. The only thing to keep in mind is how strict your competition is.

Most Expensive Keywords by Industry

While it's difficult to quantify the most expensive keywords on Google because of the sheer amount of data that changes daily, we've broken down the most expensive keywords for some of the most common industries:

Legal 

Top CPC: $1090.00
Average CPC: $6.75

The legal industry has some of the highest CPCs in this article, primarily due to the high amount of competition they're up against and the higher ticket service cost. For this industry, we looked at keywords relating to "lawyer," "attorney," "legal services," and a few other related keywords. Here are the ones that topped the list:

KEYWORDCPCHOUSTON MARITIME ATTORNEY$1,090.00offshore accident lawyer$815.00best motorcycle accident lawyer$770.0018 wheeler accident lawyer san antonio$670.00scranton personal injury lawyer$560.00truck accident attorney dallas$515.00houston trucking accident attorney$500.00mesothelioma attorney assistance$490.00new york construction accident lawyer$485.00maritime lawyer new orleans$485.00california auto accident laywer$475.00auto accident attorney california$465.00auto accident attorney colorado springs$460.00car accident lawyer jacksonville$430.00truck accident lawyer dallas$425.00

 

Medical

Top CPC: $90.00
Average CPC: $2.62

What's curious about this is that we targeted keywords around the top most common types of doctors, yet it was still urgent care and detox programs that dominated the highest costs per click.

KEYWORDCPCURGENT CARE EMR$90.00hospital alcohol detox$65.00dermatological problem$65.00fort lauderdale hospital detox$65.00transporter hospital$60.00children's hospital emergency room near me$60.00kensington hospital detox$60.00urgent care jasper tx$55.00childrens oakland hospital$55.00weight loss surgery dallas tx$55.00urgent care snider plaza$50.00dallas bariatric$45.00endocrine weight loss$45.00urgent care 77041$45.00urgent care electronic medical records$40.00

 

Marketing & Advertising

Top CPC: $165.00
Average CPC: $3.33

Marketing professionals in this space presumably know advertising tricks to help keep costs down, but this industry is also more likely to put value in Google Ads. That's why the average CPC is relatively reasonable compared to these top CPC keywords: 

KEYWORDCPCWHAT IS MARKETING CHANNELS$165.00call tracking marketing$125.00marketing your law firm$120.00seo and social media marketing services$115.00affiliate marketing software free$110.00law firm marketing los angeles$100.00marketing automation for agencies$100.00what does cpm stand for in advertising$95.003 p of marketing$95.00marketing cloud software$90.00ppc advertising management$80.00marketing integration$80.00email marketing automation software$80.00what does ppc stand for in marketing$75.00best marketing quotes$75.00

 

Business Software

Top CPC: $95.00
Average CPC: $3.80

For this category, we didn't want to include "SAAS" since that would not be a keyword a consumer would use to find the software of their choice. Instead, we used aggregate keywords around "business software" to see what the most expensive CPCs would be: 

KEYWORDCPCCOMPLETE BUSINESS SOLUTION$95.00top 10 help desk software$95.00help desk software for small business$90.00small business call center software$85.00accounting online program$70.00best online accounting program$60.00business performance management software$60.00employee management software for small business$60.00email marketing software for small business$55.00best medical billing software for home based business$55.00marketing automation software for small business$55.00best crm software for small business$55.00crm software for small business$55.00best hr software for small business$50.00small business marketing software$50.00

 

Real Estate

Top CPC: $95.00
Average CPC: $2.37

Curiously, despite pooling all keywords related to "real estate agent" and "REALTOR" along with the other service-based keywords, it was the descriptive keywords using "fast" or "with cash" that seemed to outpace all others when it came to cost per click.

KEYWORDCPCSELL HOUSE FAST AUSTIN$95.00sell my house fast phoenix$70.00sell my house fast austin$65.00sell my house fast san diego$65.00selling a house as is by owner$60.00teacher home buying programs texas$60.00sell my house fast orlando$60.00quickly sell house$55.00we buy houses fast for cash$55.00will my house sell$55.00sell house cash$55.00buy house cash or mortgage$50.00sell house fast for cash$50.00buy my home for cash$50.00worst month to sell a house$60.00

 

Home Improvement Services

Top CPC: $320.00
Average CPC: $6.40

The home improvement industry is a large one, but we focused primarily on services such as HVAC, plumbing, and restoration and renovation. It seemed as though air conditioning and water damage seemed to be the ones with the dominant CPC in this group:

KEYWORDCPCAC REPAIR CORAL SPRINGS FL$320.00emergency flood repair$265.00flood restoration san diego$210.00air conditioning repair weatherford tx$210.00best ac repair phoenix$185.00air conditioning repair boca raton$150.00water damage restoration portland oregon$145.00water damage restoration los angeles$145.00air conditioning repair phoenix$140.00air conditioning repair mesa az$135.00air conditioning repair simi valley$125.00air conditioning repair plano tx$120.00water damage restoration mesa az$120.00water damage restoration dallas$120.00water damage restoration vancouver wa$115.00

 

Automotive

Top CPC: $50.00
Average CPC: $2.46

For this industry, we decided to pull keywords relating to "auto repair," "auto body," and "dent removal," taking care to remove any insurance or car accident litigation keywords. You'll notice that lower ticket items such as oil changes and tire services are not present on this list. We can reasonably assume that advertisers in this category want to put their advertising dollars toward higher ticket items:

KEYWORDCPCAUTO REPAIR SHOP MODESTO CA$50.00paintless dent repair denver colorado$45.00abs unlimited auto repair$45.00paintless dent repair mn$40.00denver auto hail repair$35.00change oil light$35.00automotive repair lubbock tx$30.00auto repair shops stockton ca$30.00paintless dent repair colorado springs$25.00auto ac repair las vegas$25.00auto repair shops omaha ne$25.00auto repair shop mesa az$25.00aftermarket automotive warranty$25.00dent repair colorado springs$25.00paintless dent repair denver$25.00

 

Insurance

Top CPC: $280.00
Average CPC: $3.44

Car insurance completely dominated the insurance industry:

KEYWORDCPCCOMPARE VEHICLE INSURANCE$280.00oklahoma auto insurance quotes$210.00insurance companies okc$185.00cheapest auto insurance reddit$170.00insurance strategy$160.00texas auto insurance quotes online$155.00preferred auto insurance companies$150.00what is insurance deductible$140.00what is premiums in insurance$135.00fort myers auto insurance$130.00auto insurance connecticut$125.00definition collision insurance$125.00hail damage car insurance claim$120.00car accident other driver has no insurance$120.00define insurance brokers$120.00

 

Loans & Finance

Top CPC: $320.00
Average CPC: $3.44 

In the finance space, we compiled keywords relating to banking, credit, debt, loans, mortgages, and more. The common theme among the high-CPC keywords was debt relief or loan acquisition (VA loans being especially popular):

KEYWORDCPCIRS TAX DEBT RELIEF PROGRAM$320.00va loan multi family$190.00tax credit for college students$135.00va loan after chapter 7$130.00how to get preapproved for a va home loan$125.00structured settlement loan$105.00national guard va home loan$95.00cost to refinance home loan$95.00how long does a credit card balance transfer take$90.00va home loan specialist$85.00will refinancing hurt my credit$85.00maximum fha loan amount$85.00does opening a checking account affect credit$80.00fha loan foreclosure waiting period$80.00tax debt relief program$75.00

 

Education

Top CPC: $140.00
Average CPC: $2.40 

It's clear that online learning overtook the list of high-CPC keywords. This is likely due to smaller ticket educational items such as certifications, courses, and training not providing high enough ROI to justify such high costs per click.

KEYWORDCPCONLINE BUSINESS DEGREE PROGRAMS ACCREDITED$140.00online accredited psychology degree$135.00online degree in educational psychology$135.00online business degree florida$135.00online university college$125.00online psychology bachelor's degree$125.00online college business degree$125.00fastest criminal justice degree online$125.00online masters degree in business administration$125.00parapsychology degree online$125.00online degree criminal justice$120.00online school for business degree$120.00online masters degree programs in healthcare administration$120.00masters degree in human resources online$120.00public administration masters degree online$115.00

 

Some Notes About Our Methods:

The list of highest CPC keywords was determined from approximately 10,000 related keywords per industry. This information was accessed from Ahrefs and compiled on April 3, 2020 and should be used only for editorial purposes as there are many more keywords out there, CPC is subject to change with current industry and economic conditions, and keyword tools will provide differing data. Be sure to perform your own keyword research before making advertising decisions.

The average CPC per industry is unable to be determined from small datasets, so we pulled this information from WordStream’s keyword benchmarking report. 

Didn't see your industry represented? Follow the steps below to find the keyword costs for your most relevant keywords.

How Do I Find Out How Much a Keyword Costs?

Thankfully, not everything on the Google Ads platform is so expensive. In fact, WordStream estimates that the average CPC on Google is between $1 and $2. 

With CPCs like that, you might be ready to:

Decide if Google Ads is right for your business

Find out the true cost of your most desired keywords

Estimate the budget that it will take to power your lead generation engine

The unfortunate part, though, is that Google's Keyword Planner is no longer available for use if you don't have an account. That means you'd have to go through the entire process of signing up and providing your payment information upfront, before you're ready to create your first campaign. 

That means you need a way to find keyword cost estimates before committing to a campaign. Here's how:

Use a Third-Party Keyword Research Tool

The good news is that Google is not the only place where you can get data about keyword cost and volume. There are a number of keyword research tools that you can use to estimate CPC for the keywords you want to target in your campaign.

Brand Overflow

Brand Overflow allows you to look up 10 keywords completely free, so if you’re doing preliminary research, this is a great option. After your 10 free keywords, their plans start at $9 per month. 

Here’s how to estimate CPC in Brand Overflow:

Navigate to the Keyword Tool.

Type your desired keyword in the first field. 

Ensure that the second field accurately describes the geographic location you’re targeting. 

Click the Search button. 

Scroll down and look for the AVG CPC box on the left.

 

SEMrush

SEMrush is also a full-scale SEM and SEO platform that includes keyword research and discovery as just a subset of its functionality. Unfortunately, it does not offer any free keyword searches without signing up for an account. 

Plans start at $99.95 per month, but have the option to take advantage of a 7-day free trial. This is a great option for those who are doing more in the digital space than just setting up a Google campaign. 

Here’s how to estimate CPC in SEMrush:

Create an account or log in. 

Type your keyword into the search bar at the top.

Click the Search button. 

You will be directed to the Keyword Overview tool, and CPC is at the bottom of the first box on the left.

 

Ahrefs

Ahrefs is also a full-scale SEM and SEO platform. Its plans start at $99, but there is no free trial. In order to determine if this software is worth the investment, you can start a 7-day trial where you get access to all features for $7. 

This is also a great option for individuals investing in search as part of their ongoing website and digital marketing strategies. 

Here’s how to estimate CPC in Ahrefs: 

Create an account or log in. 

Click the Keywords explorer option in the top menu.

Ensure Google is selected at the top of the field. 

Type your keyword(s) into the field. If you are wanting to do multiple keywords at once, separate them with commas or line breaks.

Click the button with the magnifying glass.

CPC is represented in the third box in the top row. 

 

Set up a Campaign in Google Ads

If the cost of a third-party keyword research tool turns you off, you can still use Google's Keyword Planner. You just have to go through the campaign process and then turn the campaign off. 

Note: By doing this, you'll see a temporary $50 authorization which Google uses to verify your payment information. This is typically removed within a week. If you don't turn off your campaign, your card will be charged every 30 days or when you reach your billing threshold. Be sure to review Google's billing policies yourself before taking this advice. 

Here are the steps: 

Sign up for a Google Ads account.

Go through the prompts to set up your first campaign.

Once complete, click Explore Your Campaign. 

In the first card that shows the campaign you just created, click the arrow next to Pending. 

Select Pause campaign. 

Once you verify that you really want to pause the campaign, you now have a Google Ads account and can use the Keyword Planner for free (once the verification money is returned to you, of course). The plus side to this approach is that if you decide to move forward after your keyword research, you already have an account set up and a jump start on building a campaign. 

Here’s how to estimate CPC in Google’s Keyword Planner:

Navigate to the Keyword Planner.

Click Get search volume and forecasts.

Type your keyword(s) into the field. If you are wanting to do multiple keywords at once, separate them with commas or line breaks.

Select Historical Metrics from the top menu.

Instead of providing an average CPC, Google provides a low range estimate and a high range estimate. These are represented in columns on the left side of the table.

Getting CPC costs for your target keywords is the first step toward setting up your Google Ads campaign. The next thing you’ll want to do is determine the budget you’ll need to achieve your goals with the campaign. Start by reading our Ultimate Guide on Google Ads or downloading our free Ads kit.

Topics:Keyword Optimization

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Legal Stuf150 of The Most Expensive Keywords on Google (By Industry)

Wasim Miya Bhai Sellers

Updated: April 2023

You may have heard that Google Ads is a quick way to get ROI from search engine traffic. This is an appealing prospect, especially because Google runs on a PPC (pay per click) model where you only pay for traffic that actually makes it to your site. However, handing Google your money is a concerning prospect, especially if you’ve heard rumors that it can be cost-prohibitive if you’re bidding in a competitive space on some of the most expensive keywords. 

The best thing you can do for your strategy is understand exactly how Google Ads determines cost per click (CPC) on specific keywords, what makes certain keywords more expensive, and how you can build your ad budget in a way that actually gives you ROI.

How Does Google Ads Determine Keyword Costs?

Google has many different sources of revenue, but one of their most noticeable is the ads that appear next to search results for specific keywords. How much that keyword costs depends, in part, on how often people search for it — the more people search for a certain keyword, the more expensive it is.

Ad placement is determined by an action system. The combined impact of these two factors will determine if and where your ad is placed on the page when a user searches for your query:

The maximum bid you specify for the keyword

The Quality Score that Google has given your ad

These two factors will help Google determine your ad rank. In short, higher bids and higher quality ads win the best placements. 

Free Guide, Template & Planner: How to Use Google Ads for Business

If a user ends up clicking on your ad, Google determines the cost of that click using the following formula:

The ad rank of the person below you divided by your quality score plus $0.01.

With this in mind, as long as you have a solid keyword strategy and high-quality ads, you can win ad placements even over organizations that are spending more on Google Ads than you are. The only thing to keep in mind is how strict your competition is.

Most Expensive Keywords by Industry

While it's difficult to quantify the most expensive keywords on Google because of the sheer amount of data that changes daily, we've broken down the most expensive keywords for some of the most common industries:

Legal 

Top CPC: $1090.00

Average CPC: $6.75

The legal industry has some of the highest CPCs in this article, primarily due to the high amount of competition they're up against and the higher ticket service cost. For this industry, we looked at keywords relating to "lawyer," "attorney," "legal services," and a few other related keywords. Here are the ones that topped the list:

KEYWORDCPCHOUSTON MARITIME ATTORNEY$1,090.00offshore accident lawyer$815.00best motorcycle accident lawyer$770.0018 wheeler accident lawyer san antonio$670.00scranton personal injury lawyer$560.00truck accident attorney dallas$515.00houston trucking accident attorney$500.00mesothelioma attorney assistance$490.00new york construction accident lawyer$485.00maritime lawyer new orleans$485.00california auto accident laywer$475.00auto accident attorney california$465.00auto accident attorney colorado springs$460.00car accident lawyer jacksonville$430.00truck accident lawyer dallas$425.00

 

Medical

Top CPC: $90.00

Average CPC: $2.62

What's curious about this is that we targeted keywords around the top most common types of doctors, yet it was still urgent care and detox programs that dominated the highest costs per click.

KEYWORDCPCURGENT CARE EMR$90.00hospital alcohol detox$65.00dermatological problem$65.00fort lauderdale hospital detox$65.00transporter hospital$60.00children's hospital emergency room near me$60.00kensington hospital detox$60.00urgent care jasper tx$55.00childrens oakland hospital$55.00weight loss surgery dallas tx$55.00urgent care snider plaza$50.00dallas bariatric$45.00endocrine weight loss$45.00urgent care 77041$45.00urgent care electronic medical records$40.00

 

Marketing & Advertising

Top CPC: $165.00

Average CPC: $3.33

Marketing professionals in this space presumably know advertising tricks to help keep costs down, but this industry is also more likely to put value in Google Ads. That's why the average CPC is relatively reasonable compared to these top CPC keywords: 

KEYWORDCPCWHAT IS MARKETING CHANNELS$165.00call tracking marketing$125.00marketing your law firm$120.00seo and social media marketing services$115.00affiliate marketing software free$110.00law firm marketing los angeles$100.00marketing automation for agencies$100.00what does cpm stand for in advertising$95.003 p of marketing$95.00marketing cloud software$90.00ppc advertising management$80.00marketing integration$80.00email marketing automation software$80.00what does ppc stand for in marketing$75.00best marketing quotes$75.00

 

Business Software

Top CPC: $95.00

Average CPC: $3.80

For this category, we didn't want to include "SAAS" since that would not be a keyword a consumer would use to find the software of their choice. Instead, we used aggregate keywords around "business software" to see what the most expensive CPCs would be: 

KEYWORDCPCCOMPLETE BUSINESS SOLUTION$95.00top 10 help desk software$95.00help desk software for small business$90.00small business call center software$85.00accounting online program$70.00best online accounting program$60.00business performance management software$60.00employee management software for small business$60.00email marketing software for small business$55.00best medical billing software for home based business$55.00marketing automation software for small business$55.00best crm software for small business$55.00crm software for small business$55.00best hr software for small business$50.00small business marketing software$50.00

 

Real Estate

Top CPC: $95.00

Average CPC: $2.37

Curiously, despite pooling all keywords related to "real estate agent" and "REALTOR" along with the other service-based keywords, it was the descriptive keywords using "fast" or "with cash" that seemed to outpace all others when it came to cost per click.

KEYWORDCPCSELL HOUSE FAST AUSTIN$95.00sell my house fast phoenix$70.00sell my house fast austin$65.00sell my house fast san diego$65.00selling a house as is by owner$60.00teacher home buying programs texas$60.00sell my house fast orlando$60.00quickly sell house$55.00we buy houses fast for cash$55.00will my house sell$55.00sell house cash$55.00buy house cash or mortgage$50.00sell house fast for cash$50.00buy my home for cash$50.00worst month to sell a house$60.00

 

Home Improvement Services

Top CPC: $320.00

Average CPC: $6.40

The home improvement industry is a large one, but we focused primarily on services such as HVAC, plumbing, and restoration and renovation. It seemed as though air conditioning and water damage seemed to be the ones with the dominant CPC in this group:

KEYWORDCPCAC REPAIR CORAL SPRINGS FL$320.00emergency flood repair$265.00flood restoration san diego$210.00air conditioning repair weatherford tx$210.00best ac repair phoenix$185.00air conditioning repair boca raton$150.00water damage restoration portland oregon$145.00water damage restoration los angeles$145.00air conditioning repair phoenix$140.00air conditioning repair mesa az$135.00air conditioning repair simi valley$125.00air conditioning repair plano tx$120.00water damage restoration mesa az$120.00water damage restoration dallas$120.00water damage restoration vancouver wa$115.00

 

Automotive

Top CPC: $50.00

Average CPC: $2.46

For this industry, we decided to pull keywords relating to "auto repair," "auto body," and "dent removal," taking care to remove any insurance or car accident litigation keywords. You'll notice that lower ticket items such as oil changes and tire services are not present on this list. We can reasonably assume that advertisers in this category want to put their advertising dollars toward higher ticket items:

KEYWORDCPCAUTO REPAIR SHOP MODESTO CA$50.00paintless dent repair denver colorado$45.00abs unlimited auto repair$45.00paintless dent repair mn$40.00denver auto hail repair$35.00change oil light$35.00automotive repair lubbock tx$30.00auto repair shops stockton ca$30.00paintless dent repair colorado springs$25.00auto ac repair las vegas$25.00auto repair shops omaha ne$25.00auto repair shop mesa az$25.00aftermarket automotive warranty$25.00dent repair colorado springs$25.00paintless dent repair denver$25.00

 

Insurance

Top CPC: $280.00

Average CPC: $3.44

Car insurance completely dominated the insurance industry:

KEYWORDCPCCOMPARE VEHICLE INSURANCE$280.00oklahoma auto insurance quotes$210.00insurance companies okc$185.00cheapest auto insurance reddit$170.00insurance strategy$160.00texas auto insurance quotes online$155.00preferred auto insurance companies$150.00what is insurance deductible$140.00what is premiums in insurance$135.00fort myers auto insurance$130.00auto insurance connecticut$125.00definition collision insurance$125.00hail damage car insurance claim$120.00car accident other driver has no insurance$120.00define insurance brokers$120.00

 

Loans & Finance

Top CPC: $320.00

Average CPC: $3.44 

In the finance space, we compiled keywords relating to banking, credit, debt, loans, mortgages, and more. The common theme among the high-CPC keywords was debt relief or loan acquisition (VA loans being especially popular):

KEYWORDCPCIRS TAX DEBT RELIEF PROGRAM$320.00va loan multi family$190.00tax credit for college students$135.00va loan after chapter 7$130.00how to get preapproved for a va home loan$125.00structured settlement loan$105.00national guard va home loan$95.00cost to refinance home loan$95.00how long does a credit card balance transfer take$90.00va home loan specialist$85.00will refinancing hurt my credit$85.00maximum fha loan amount$85.00does opening a checking account affect credit$80.00fha loan foreclosure waiting period$80.00tax debt relief program$75.00

 

Education

Top CPC: $140.00

Average CPC: $2.40 

It's clear that online learning overtook the list of high-CPC keywords. This is likely due to smaller ticket educational items such as certifications, courses, and training not providing high enough ROI to justify such high costs per click.

KEYWORDCPCONLINE BUSINESS DEGREE PROGRAMS ACCREDITED$140.00online accredited psychology degree$135.00online degree in educational psychology$135.00online business degree florida$135.00online university college$125.00online psychology bachelor's degree$125.00online college business degree$125.00fastest criminal justice degree online$125.00online masters degree in business administration$125.00parapsychology degree online$125.00online degree criminal justice$120.00online school for business degree$120.00online masters degree programs in healthcare administration$120.00masters degree in human resources online$120.00public administration masters degree online$115.00

 

Some Notes About Our Methods:

The list of highest CPC keywords was determined from approximately 10,000 related keywords per industry. This information was accessed from Ahrefs and compiled on April 3, 2020 and should be used only for editorial purposes as there are many more keywords out there, CPC is subject to change with current industry and economic conditions, and keyword tools will provide differing data. Be sure to perform your own keyword research before making advertising decisions.

The average CPC per industry is unable to be determined from small datasets, so we pulled this information from WordStream’s keyword benchmarking report. 

Didn't see your industry represented? Follow the steps below to find the keyword costs for your most relevant keywords.

How Do I Find Out How Much a Keyword Costs?

Thankfully, not everything on the Google Ads platform is so expensive. In fact, WordStream estimates that the average CPC on Google is between $1 and $2. 

With CPCs like that, you might be ready to:

Decide if Google Ads is right for your business

Find out the true cost of your most desired keywords

Estimate the budget that it will take to power your lead generation engine

The unfortunate part, though, is that Google's Keyword Planner is no longer available for use if you don't have an account. That means you'd have to go through the entire process of signing up and providing your payment information upfront, before you're ready to create your first campaign. 

That means you need a way to find keyword cost estimates before committing to a campaign. Here's how:

Use a Third-Party Keyword Research Tool

The good news is that Google is not the only place where you can get data about keyword cost and volume. There are a number of keyword research tools that you can use to estimate CPC for the keywords you want to target in your campaign.

Brand Overflow

Brand Overflow allows you to look up 10 keywords completely free, so if you’re doing preliminary research, this is a great option. After your 10 free keywords, their plans start at $9 per month. 

Here’s how to estimate CPC in Brand Overflow:

Navigate to the Keyword Tool.

Type your desired keyword in the first field. 

Ensure that the second field accurately describes the geographic location you’re targeting. 

Click the Search button. 

Scroll down and look for the AVG CPC box on the left.

 

SEMrush

SEMrush is also a full-scale SEM and SEO platform that includes keyword research and discovery as just a subset of its functionality. Unfortunately, it does not offer any free keyword searches without signing up for an account. 

Plans start at $99.95 per month, but have the option to take advantage of a 7-day free trial. This is a great option for those who are doing more in the digital space than just setting up a Google campaign. 

Here’s how to estimate CPC in SEMrush:

Create an account or log in. 

Type your keyword into the search bar at the top.

Click the Search button. 

You will be directed to the Keyword Overview tool, and CPC is at the bottom of the first box on the left.

 

Ahrefs

Ahrefs is also a full-scale SEM and SEO platform. Its plans start at $99, but there is no free trial. In order to determine if this software is worth the investment, you can start a 7-day trial where you get access to all features for $7. 

This is also a great option for individuals investing in search as part of their ongoing website and digital marketing strategies. 

Here’s how to estimate CPC in Ahrefs: 

Create an account or log in. 

Click the Keywords explorer option in the top menu.

Ensure Google is selected at the top of the field. 

Type your keyword(s) into the field. If you are wanting to do multiple keywords at once, separate them with commas or line breaks.

Click the button with the magnifying glass.

CPC is represented in the third box in the top row. 

 

Set up a Campaign in Google Ads

If the cost of a third-party keyword research tool turns you off, you can still use Google's Keyword Planner. You just have to go through the campaign process and then turn the campaign off. 

Note: By doing this, you'll see a temporary $50 authorization which Google uses to verify your payment information. This is typically removed within a week. If you don't turn off your campaign, your card will be charged every 30 days or when you reach your billing threshold. Be sure to review Google's billing policies yourself before taking this advice. 

Here are the steps: 

Sign up for a Google Ads account.

Go through the prompts to set up your first campaign.

Once complete, click Explore Your Campaign. 

In the first card that shows the campaign you just created, click the arrow next to Pending. 

Select Pause campaign. 

Once you verify that you really want to pause the campaign, you now have a Google Ads account and can use the Keyword Planner for free (once the verification money is returned to you, of course). The plus side to this approach is that if you decide to move forward after your keyword research, you already have an account set up and a jump start on building a campaign. 

Here’s how to estimate CPC in Google’s Keyword Planner:

Navigate to the Keyword Planner.

Click Get search volume and forecasts.

Type your keyword(s) into the field. If you are wanting to do multiple keywords at once, separate them with commas or line breaks.

Select Historical Metrics from the top menu.

Instead of providing an average CPC, Google provides a low range estimate and a high range estimate. These are represented in columns on the left side of the table.

Getting CPC costs for your target keywords is the first step toward setting up your Google Ads campaign. The next thing you’ll want to do is determine the budget you’ll need to achieve your goals with the campaign. Start by reading our Ultimate Guide on Google Ads or downloading our free Ads kit.

Topics:Keyword Optimization

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150 of The Most Costly Watchwords on Google (By Industry)

Wasim Miya Bhai Venders

Refreshed: April 2023

You might have heard that Google Promotions is a fast method for getting return on initial capital investment from web search tool traffic. This is an engaging possibility, particularly on the grounds that Google runs on a PPC (pay per click) model where you just compensation for traffic that really comes to your site. Notwithstanding, giving Google your cash is a disturbing possibility, particularly in the event that you've heard bits of hearsay that it very well may be cost-restrictive on the off chance that you're offering in a cutthroat space on probably the most costly watchwords.

The smartest option for your technique is see precisely how Google Promotions decides cost per click (CPC) on unambiguous watchwords, what makes specific catchphrases more costly, and how you can construct your advertisement spending plan in a manner that really gives you return for capital invested.

How In all actuality does research Promotions Decide Catchphrase Expenses?

Google has various wellsprings of income, yet one of their most observable is the promotions that show up close to indexed lists for explicit watchwords. How much that catchphrase costs depends, to a limited extent, on how frequently individuals look for it — the more individuals look for a specific watchword, the more costly it is.

Promotion not entirely settled by an activity framework. The joined effect of these two variables will decide whether and where your promotion is put on the page when a client looks for your question:

The greatest bid you determine for the watchword

The Quality Score that Google has given your promotion

These two elements will assist Google with deciding your promotion rank. So, higher offers and more excellent advertisements win the best situations.

Free Aide, Layout and Organizer: How to Involve Google Advertisements for Business

On the off chance that a client winds up tapping on your promotion, Google decides the expense of that snap utilizing the accompanying recipe:

The promotion position of the individual underneath you isolated by your quality score in addition to $0.01.

Considering this, as long as you have a strong watchword procedure and excellent promotions, you can win promotion situations much over associations that are spending more on Google Advertisements than you are. The main thing to remember is the means by which severe your opposition is.

Most Costly Watchwords by Industry

While it's challenging to evaluate the most costly catchphrases on Google as a result of the sheer measure of information that changes day to day, we've separated the most costly watchwords for probably the most well-known businesses:

Legitimate

A few Notes About Our Techniques:

The rundown of most elevated CPC not entirely set in stone from around 10,000 related watchwords for each industry. This data was gotten to from Ahrefs and gathered on April 3, 2020 and ought to be utilized exclusively for publication purposes as there are a lot more watchwords out there, CPC is dependent on future developments with current industry and financial circumstances, and catchphrase instruments will give contrasting information. Make certain to play out your own catchphrase research prior to pursuing publicizing choices.

The typical CPC per industry not entirely set in stone from little datasets, so we pulled this data from WordStream's catchphrase benchmarking report.

Didn't see your industry addressed? Follow the means beneath to find the catchphrase costs for your most significant watchwords.

How Would I Figure out How Much a Catchphrase Expenses?

Fortunately, not everything on the Google Promotions stage is so costly. As a matter of fact, WordStream gauges that the typical CPC on Google is somewhere in the range of $1 and $2.

That's what with CPCs like, you may be prepared to:

Choose if Google Advertisements is ideal for your business

Figure out the genuine expense of your most wanted watchwords

Gauge the spending plan that it will take to drive your lead age motor

The awful part, however, is that Google's Watchword Organizer is presently not accessible for use on the off chance that you don't have a record. That implies you'd need to go through the whole course of joining and giving your installment data forthright, before you're prepared to make your most memorable mission.

That implies you want a method for finding catchphrase quotes prior to focusing on a mission. This is how it's done:

Utilize an Outsider Catchphrase Exploration Device

Fortunately Google isn't the main spot where you can get information about watchword cost and volume. There are various watchword research devices that you can use to assess CPC for the catchphrases you need to focus in your mission.

Brand Flood

Brand Flood permits you to look into 10 watchwords totally free, so in the event that you're doing fundamental examination, this is an extraordinary choice. After your 10 free catchphrases, their arrangements start at $9 each month.

This is the way to gauge CPC in Brand Flood:

Explore to the Watchword Apparatus.

Type your ideal watchword in the primary field.

Guarantee that the subsequent field precisely depicts the geographic area you're focusing on.

Click the Pursuit button.

Look down and search for the AVG CPC box on the left.

SEMrush

SEMrush is likewise a full-scale SEM and Search engine optimization stage that incorporates watchword examination and disclosure as a subset of its usefulness. Tragically, it offers no free watchword look without pursuing a record.

Plans start at $99.95 each month, however have the choice to exploit a 7-day free preliminary. This is an extraordinary choice for the people who are accomplishing more in the computerized space than simply setting up a Google crusade.

This is the way to appraise CPC in SEMrush:

Make a record or sign in.

Type your watchword into the pursuit bar at the top.

Click the Pursuit button.

You will be coordinated to the Watchword Outline instrument, and CPC is at the lower part of the primary box on the left.

Ahrefs

Ahrefs is likewise a full-scale SEM and Web optimization stage. Its arrangements start at $99, however there is no free preliminary. To decide whether this product merits the venture, you can begin a 7-day preliminary where you gain admittance to all highlights for $7.

This is likewise an extraordinary choice for people putting resources into search as a component of their continuous site and computerized showcasing techniques.

This is the way to appraise CPC in Ahrefs:

Make a record or sign in.

Click the Catchphrases pioneer choice in the top menu.

Guarantee Google is chosen at the highest point of the field.

Type your keyword(s) into the field. Assuming you are needing to do numerous catchphrases immediately, separate them with commas or line breaks.

Click the button with the amplifying glass.

CPC is addressed in the third box in the top line.

Set up a Mission in Google Promotions

On the off chance that the expense of an outsider catchphrase research device switches you off, you can in any case utilize Google's Watchword Organizer. You simply need to go through the mission interaction and afterward switch the mission off.

Note: By doing this, you'll see an impermanent $50 approval which Google uses to check your installment data. This is normally eliminated soon. In the event that you don't switch off your mission, your card will be charged like clockwork or when you arrive at your charging edge. Make certain to survey Google's charging strategies yourself prior to taking this exhortation.

Here are the means:

Pursue a Google Promotions account.

Go through the prompts to set up your most memorable mission.

Once complete, click Investigate Your Mission.

In the primary card that shows the mission you recently made, click the bolt close to Forthcoming.

Select Respite crusade.

When you confirm that you truly need to stop the mission, you presently have a Google Promotions account and can utilize the Catchphrase Organizer for nothing (when the check cash is gotten back to you, obviously). The in addition to side to this approach is that assuming that you choose to push ahead after your watchword research, you as of now have a record set up and a kick off on building a mission.

This is the way to assess CPC in Google's Catchphrase Organizer:

Explore to the Catchphrase Organizer.

Click Get search volume and conjectures.

Type your keyword(s) into the field. Assuming that you are needing to do different watchwords immediately, separate them with commas or line breaks.

Select Verifiable Measurements from the top menu.

Rather than giving a normal CPC, Google gives a low reach gauge and a high reach gauge. These are addressed in sections on the left half of the table.

Getting CPC costs for your objective catchphrases is the most important move toward setting up your Google Advertisements crusade. The following thing you'll believe that should do is decide the financial plan you'll have to accomplish your objectives with the mission. Begin by perusing our Definitive Aide on Google Advertisements or downloading our free Promotions pack.

2nd explain in the same question

100+ AdSense High CPC Keywords In India 2023 List

April 30, 2023 by Wasim Miya Bhai

High CPC keywords in India 2023 | high CPC keywords list | $1,000 CPC keywords | 1000 high cpc keywords in India for blog – Top 100 high CPC keywords list | high CPC keywords in India 2023 for youtube | high CPC keywords 2023-24

Google ads (Adsense) are one of the best ways to make money online, this method is mostly used by bloggers. But finding the Best High CPC keywords can be a headache for any newbie blogger and they don’t know where to start. In this post, I have shared AdSense High CPC Keywords In India and other respective countries which are in demand so you can target them with your AdSense blog and also Google AdWord campaign. 

This article is a compilation of 100+ High CPC keywords 2023, which you can use to start your advertising campaign. These keyword lists will help you to find the right niche and dominate your competition on Google.

AdSense is one of the most used monetization tools for bloggers. The AdSense program enables users to display relevant ads on their website, and in return, they receive a portion of the money spent by the advertisers. When you are using Google AdSense on your site, you need to provide content that is related to your niche. If you use keywords that have low competition, then it will be easier for you to rank higher in search results for those keywords.

Table of Contents

What are high CPC keywords?

PPC advertising is a difficult topic to understand. Even those who have experience in traditional advertising find the idea of bidding on keywords and paying per click confusing. Knowing what keywords drive high CPC (cost-per-click) is essential for any PPC campaign. Understanding the value of these high CPC keywords will help you optimize your campaign, lower your costs, and ultimately improve ROI.

Best High CPC keywords in 2023 are typically longer phrases that are less competitive. Finding these keywords will require a bit of trial and error, as well as some time spent researching competitors. You can also use this list of 100+ AdSense High CPC Keywords.

CPC keywords are keywords that have a high cost per click. These are usually the ones that have the most competition because they have a high demand and the visibility of a high number of clicks. The CPC is determined by how many people are looking for that keyword in their search engine, and how much they are willing to pay for an ad.

Some examples of High CPC keywords are “plumbers” and “car insurance.”

The first secret, which isn’t really a secret, is to write great headlines. 8 out of 10 people will click to read your content if you get the headline right.

What is CPC?

The cost per click, or CPC, is the amount you’ll have to pay every time someone clicks on your ad. The higher CPC keywords allow businesses to target an audience that is actively seeking out their services or products.

For example, if a plumber has a high-value keyword like “plumbing”, they can charge more money every time someone clicks on their ad. They are able to find out what other plumbing services are being searched for in the area and charge accordingly.

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Why do you need to know about high cpc keywords?

A high-paying keyword is one that pays a lot of money for the number of clicks it generates. There are many reasons why these keywords might have a high conversion rate, but the best high CPC keywords have a few things in common:

1) They are specific

2) They are relevant to the searcher’s query

3) People who click on them are ready to buy

4) They have low-competition

5) They have an appropriate search volume

6) They are easy to rank for

AdSense is the most popular advertising network. It’s also very lucrative and it can be used to monetize your blog or website. In this article, we will share with you 100+ AdSense high CPC keywords that you can use in AdWords campaigns to generate more revenue from your websites or blogs.

100+ AdSense High CPC Keywords in 2023

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Top High CPC keywords in India 2023

I am aware that some keywords are expensive and difficult to rank for. if you are looking for the best high CPC keywords with less competition. Here is the best High CPC keywords list you can check and decide for your next campaign as blogging or something else:

KeywordSearch VolumeCPCInsurance100K – 1M$43Lawyer100K – 1M$41Mortgage100K – 1M$24Attorney 100K – 1M$18Donate100K – 1M$16Conference call10K – 100K$21Degree100K – 1M$21Credit100K – 1M$20Electricity100K – 1M$13SEO100K – 1M$11This is The Latest Update 2023

Top Highest Paid Keyword For Blog Niche

Insurance $43 CPC

Education $37 CPC

Marketing & Advertising $32 CPC

Online Banking $19 CPC

Finance & Investing $32 CPC

Lifestyle $16 CPC

Photography & Film Making $11 CPC

Software $21 CPC

Web Hosting $13 CPC

Automotive $19 CPC

Real Estate $12 CPC

Medical $18 CPC

Highest PAYING INSURANCE KEYWORD

KeywordSearch VolumeCPCauto insurance quotes40.500$ 103.05workers compensation insurance14.800$ 103.02car insurance quotes165.000$ 97.61compare car insurance online170$ 93.57buy car insurance online1.600$ 89.65auto insurance165.000$ 86.77commercial auto insurance9.900$ 84.74small business insurance14.800$ 82.63professional indemnity140$ 80.54general liability insurance5.400$ 77.06e&o insurance8.100$ 76.07business insurance40.500$ 75.26car insurance368.000$ 75.20insurance quotes135.000$ 73.91

Lawyer Keywords

motorcycle lawyer $ 317.61

automobile accident lawyers $ 244.03

auto injury lawyers $ 241.30

accident claims lawyers $ 239.51

mesothelioma law firm $ 232.67

accident attorney $ 222.56

accident lawyers firm $ 214.14

accident lawyer $ 189.58

car wreck lawyer $ 186.39

car lawyer $ 176.11

Mortgage Keywords

home refinance $ 75.23

best mortgage refinance companies $ 74.39

refinance home loan $ 66.59

mortgage preapproval $ 66.12

best place to refinance mortgage $ 65.90

refinance mortgage $ 63.57

best refinance companies $ 62.37

best refinance rates $ 60.61

Donate Keywords

kidney foundation car donation $ 55.98

unicef donation $ 54.15

reputable car donation charities $ 49.68

npr car donation $ 47.07

donate money to charity $ 46.28

best car donation charities $ 43.14

cancer research donation $ 41.22

donating to charity $ 39.73

Degree Keywords

msw online $ 122.51

msw programs $ 107.04

masters in social work $ 98.26

online psychology degree $ 94.63

online colleges $ 93.02

online social work degree $ 90.35

msw degree $ 81.60

psychology courses online $ 80.89

online business degree $ 80.76

elementary education online $ 75.00

online mba programs $ 71.99

SEO Keyword

dental seo company $ 149.33

seo reputation management $ 97.36

seo copywriting services $ 97.16

international seo services $ 97.13

international seo agency $ 95.03

seo for plumbers $ 88.26

seo marketing experts $ 76.92

seo for ecommerce website $ 75.93

b2b seo services $ 72.15

Web Hosting Keyword

best cloud hosting for wordpress $ 123.20

wordpress hosting services $ 110.93

dreamhost web hosting $ 107.26

best wordpress hosting 2021 $ 97.24

wordpress cloud hosting $ 93.88

best managed wordpress hosting $ 90.83

premium wordpress hosting $ 88.94

fastest wordpress hosting $ 88.30

dedicated wordpress hosting $ 86.48

wordpress vps hosting $ 82.79

cloud based hosting providers $ 82.09

best wp hosting $ 79.37

wordpress domain and hosting $ 73.39

wordpress hosting $ 72.20

best magento hosting $ 70.10

month to month web hosting $ 69.05

vps wordpress $ 67.16

wordpress hosting sites $ 62.03

best wordpress hosting sites $ 61.97

Software Keywords

accounting software $ 53.56
project management software $ 49.39
aomei backupper $ 39.21
dental software $ 38.08
crm software $ 38.02
erp software $ 37.26
pos system $ 36.74
crm $ 36.41
zoho people $ 32.62
crm system $ 32.37
project management tools $ 31.57
sap business one $ 31.10
cmms $ 30.57
software development $ 28.71

Medical Keywords

medical billing and coding $ 56.30
medical billing $ 32.72
air ambulance $ 31.62
medical coder $ 27.66
emr systems $ 22.87
medical care $ 17.03
online prescription $ 16.75
emrs $ 15.55
private healthcare $ 12.83
emergency medicine doctor near me $ 12.14
weightloss clinic $ 10.69
st joseph medical center $ 10.55
medical student $ 10.32
medical practitioner $ 10.12
uber health $ 9.37
weight loss clinic $ 9.36
western medicine $ 9.26
mental health care plan $ 9.10

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Top 13 AdSense High CPC Countries List

United States

United Kingdom

Australia

Sweden

Canada

Finland

Denmark

Netherlands

Germany

Switzerland

New Zealand

Italy

Brazil

How to find high CPC keywords?

Finding high CPC keywords is a difficult task. Finding low-competition keywords is the first step.

There are many places to find keywords other than Google Adwords, such as your own website, competitors’ websites, and more.

After finding some good keywords, you need to do some keyword research.

The best way to research keywords is by using the Google Adwords Keyword tool and find out the cost per click of your keyword. This will determine how much money you could potentially make from that keyword in a month.

My experience with high CPC keywords

The issue with CPC keywords is that the market is oversaturated. There are way too many people bidding on these keywords and too many advertisers fighting for the same space in a Google search results page. This makes it very difficult to be seen and to have your page stand out.

What can you do to get around this? Well, there are two things you can do. First, you can simply hope for a miracle. But that’s not an effective strategy. The second thing you can do is diversify your content by incorporating other traffic sources such as social media.

FAQs

How does CPC work in blogging?

Keywords are referred to as CPC, or Cost per Click. If your site gets clicked on these keywords, this is often the amount you will be paid by Google.

What is high paying key words?

Keywords with a high CPC are those for which advertisers (Adwords) bid the highest.

What is the highest CPC in India?

In India, the highest Adsense CPC is 1 to 5 dollars in some of the highest paying niches for blogs

What are the highest paying blog niches?

Some of the highest paying niches are Make Money Online, Social Media Marketing, Finance & Investing, Educational Videos.

Conclusion: In order to maximize your revenue from AdSense, you have to find the right keywords for your content. These key phrases are going to be used in your ad text and throughout your content so it’s important that you get them right. Using the list of high CPC keywords in this article should help you do just that! You can check out the full list of AdSense high CPC keywords in this article. We hope these will help you increase your earnings with Google Adsense.

CategoriesTop BestTags$1000 cpc keywords, adsense high cpc keywords, adsense high paying keywords, Earn Money, high cpc keywords, high cpc keywords 2022, high cpc keywords in india 2022, high cpc niche for blogging, highest cpc keywords, how to find high cpc keywords, make money online, most expensive keywords, top 100 cpc keywords

61 thoughts on “100+ AdSense High CPC Keywords In India 2023 List”

High CPC (cost-per-click) keywords can provide several benefits to online businesses and marketers. Here are some of the benefits of using high CPC keywords:

Increased Revenue: High CPC keywords can lead to higher revenue for businesses, as each click on an ad that uses a high CPC keyword generates more income. This is especially beneficial for businesses that rely on advertising revenue, such as publishers or bloggers.

Targeted Traffic: High CPC keywords are often specific to a certain industry or niche, which means they can attract targeted traffic to a website. This can result in higher engagement rates and conversions, as visitors are more likely to be interested in the content or products being offered.

Competition: The high cost of these keywords can deter competitors from bidding on them, giving businesses that do use them a competitive advantage in their industry.

Brand Awareness: Even if a business doesn’t get a lot of clicks from high CPC keywords, the increased visibility of their ads can help build brand awareness and recognition. This can lead to more organic traffic and conversions over time.

Overall, high CPC keywords can be a valuable tool for businesses looking to increase revenue, attract targeted traffic, and build brand awareness. However, it’s important to balance the cost of these keywords with the potential benefits and make sure they fit into a larger marketing strategy.

Hi there, your article is very informative for me. The information which you are providing in this post is very well. I will try to share this information with my mates. Good work and keep it up.

pm

Very useful information for all of bloggers who are trying to earn money online through adsense.
Thank you and keep sharing

Your thoughts and opinions are important to us, and we appreciate your content. Your blog helps us to create even better and more meaningful articles in the future. Thank you for the info.

Can we rank on these high cpc keywords? and if we write about that how can we rank on the top?

such an amazing and informative blog. please do consider my blog also

You have not included booking in the information you have given on high cpc, hotel booking, flight booking also get high cpc
Thank You..

Thanks for providing us High CPC Keywords List

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In keywords
Hi, sir/madam aapke blog post me jo bottom sticky ad place kiya hai..vah sahi nahi hai..mere paas sahi bottom sticky ad code hai..jiska use aap kar sakte ho.. dekhne me sahi nahin lagta hai ..main ek beginner hu blogging ke field me… allhindime.net mera blog hai…aap visit karke checkout kar dekh sakte hain…aap apne interest ke anusar bottom sticky ad ki size wagaira modify kar sakte hain…agar aapko chahiye to mail drop kar dijiyega… only want to help otherwise I have no problem…

Thanks for your suggestion but brother this sticky ad we put intentionally, we have a separate developer team to handle the problem related to our website code and we try new code style on our website from time to time. this is one of them.

But we would like to know what problem you are seeing with this Sticky Ad

Bottom sticky ad should be place inside the box, which makes users more friendly..here only showing ads not looking good… it’s mean there is no outer area which makes ads more eye catchy… thanks for your response…

this piece of writing is very informative. the data provided here is well researched and refined, it had heled me to find the best niche for my blog.

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